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Curated By is a lifestyle platform
redefining how women discover and
experience fashion, wellness, and community.

It began with a simple idea: shopping should feel personal again. We believe the magic of a brand comes alive through touch, feeling, and trying it on. Traveling often, we uncovered designers and collections our Miami community couldn’t always access, and friends constantly asked, “Where did you get that?” That question became our inspiration: to bring the brands we love directly to the women around us.

As friends, moms, and hosts, we’ve always shared a passion for fashion, discovery, and bringing people together. Out of that passion, we created Curated By—a space where we could merge what we love most: introducing extraordinary brands, curating meaningful experiences, and gathering our community in ways that feel intimate and inspiring.

At every showcase, we curate, we style, and we guide the experience—helping women discover how each piece feels, fits, and becomes part of their everyday lives. But Curated By is more than events. It reflects the way we live: our travels, our family moments, the places we go, the workouts we enjoy, and even the everyday finds that make life easier. By sharing these stories, we connect with our community in ways that feel both aspirational and relatable.

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Meet Our Founders

Juliana Uribe

Born in Colombia and shaped by her Caribbean roots, Juliana has a gift for hosting and connecting people. With a background in PR and digital strategy, she blends her love of styling, travel, and community to make every experience personal and memorable.

Adriana Ortega

A Miami native with an effortless sense of style, Adriana is a natural on camera and has long created spaces for connection through shopping events and conversations with other moms and members of the Miami community. She brings warmth, authenticity, and storytelling into everything she does at Curated By.

Gigi Rojas

With a background in fashion, event planning, and her own catering company, Gigi thrives on creativity and execution. Her passion for fitness, wellness, and healthy living infuses Curated By with balance and energy.

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